Advertising Expenses of Coca Cola 2001 – 2017 Learn about the advertising … Coca-Cola operating expenses for the quarter ending March 31, 2020 were $6.221B , a 0.61% decline year-over-year. You Wouldn't Believe the Size of Coca-Cola's Advertising Budget It costs a lot of money to maintain one of the world's most valuable brands. Advertising and marketing campaigns have considerably increased The Coca-Cola Company’s brand power over the … The net income was an increase of 7.9% from $34.3bn recorded in 2018. Coca-Cola Company spent 913 million U.S dollars on advertising in the United States in 2018. Over the last five years, Coca-Cola has spent an average of 3.8 billion dollars a year on advertising worldwide. The Coca-Cola Company also revealed in a regulatory filing that it does not expect to achieve its previously provided full year guidance. Significant marketing budget. Coca-Cola’s high advertising budget is reflected in its net operating income and operating income. Operating expenses can be defined as the sum of all operating expenses for the given industry.

Coke has determined that consumers aren't responding to traditional marketing right now, so the company is pulling back its massive advertising budget for the time being. Coca-Cola has made a yearly commitment to large ad spends. Coca-Cola annual/quarterly operating expenses history and growth rate from 2006 to 2020. In 2019, the firm had a net income of $37.6bn with $10.08bn in operating income. In 2018, the beverage manufacturer spent an incredible $5.8 billion on global advertising …