For more information on how to use Apple’s trademarks, refer to the document titled, “Guidelines for Using Apple Trademarks,” or contact the Trademark team. Fujitsu did have a POS device called iPAD, and it was a point of trademark dispute between them and Apple. Apple settled out of court and paid estimated $4 mln to Fujitsu (source: NYT ). Apple can keep its various current i-related trademarks, the court ruled. Any company can launch a product with an 'i' at the front of the product name. Local reports characterized the trademark dispute as a battle of David and Goliath proportions. Apple was granted the App Store trademark by the U.S. Patent and Trademark Office, but Microsoft is opposing the registration. That all depends on what the product is. So if you are going to develop an iComputer, even if the USPTO allows this mark to move forward to registration, Apple will likely send you a cease and desist notification. Adam Lashinsky’s new book Inside Apple, which was released earlier this week, is full of juicy stories from Apple’s past.Pieces of the book have been popping up on the web over the past two weeks.. Clearly there is nothing to prevent Apple for filing a lawsuit, even if they have no intention of winning. Apple is suing over use of the App Store trademark. The absence of a product or service name or logo from this list does not constitute a waiver of Apple’s trademark or other intellectual property rights concerning that name or logo. This only took care of trademarking in USA, however not elsewhere in the world.