Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between. This Puma work from Droga5 celebrates the “after-hours athlete,” the one that would rather take a 5 a.m. cab than a 5 a.m. run.

PSFK LLC 536 Broadway 11th Floor New York NY 10012 +1 646.520.4672 'After Hours Athlete' is a long day’s night of recreational sport scored to a sage VO that recognizes the …

Puma 'after hours athlete' by Droga5.

Finally, a sneaker campaign I can relate to. Puma and Droga5 are bringing back the joy of being active with PUMA Social, a new initiative celebrating the athlete in all of us. Creative concepting for Puma and Puma Social that mixed the fun of sport with the fun of the night. Do You.

Puma - After Hours Athlete - Cannes For more ideas that challenge the status quo visit

Puma has launched a global campaign to promote a new category of footwear, Puma Social, for the 'after hours athlete'. Pick up After Hours Athletes - exclusively on PlayStation 3 - and revel in the fun of late night games.

Run The Streets. At least in theory. Puma: "After Hours Athlete" Broadcast, print and social campaign for Puma.

Droga5’s new spot for Puma, 'After Hours Athlete', introduces a nocturnal set who embody the resolve of seasoned competitors and optimistic spirit of youthful players.

The champion of late night games It's not about losing weight or burning calories - it's about getting together with your mates, playing some late night games and having a good time.